Airbus
RESPONSIBILITIES:
Scoping | Planning | Project Management | Resourcing | Budget Reconciliation | Sprint Management
INITION was approached by Airbus Defence and Space UK to create an inspiring showstopper for the Space Arena at Farnborough International Airshow, July 2018.
The world-leading aerospace company required an interactive experience that would uniquely showcase the organisation’s UK based cutting-edge space capabilities. The challenge was to tell this story through an outstanding piece of content that would engage both field experts and the public alike.
The space elevator was a huge success with more than 1250 visitors embarking upon the Elev_8 journey, from children through to trade professionals, including Major Tim Peake CMG, European Space Agency astronaut.
Each experience lasted for 6.5 minutes and ran from 9-5pm over the full 7 days of the show. The 4D reality of the space elevator enabled everyone to experience Airbus’ ingenuity and manufacturing capabilities in the UK.
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