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ASICS - Mind Uplifter
RESPONSIBILITIES:
Scoping | Planning | Production Oversight | Resourcing | Budget Reconciliation | Sprint Management
Sound Mind, Sound Body
Since 1949, ASICS’ founding mission has been to help everyone achieve a sound mind in a sound body, with an unrelenting belief that sport holds that power to uplift the mind. Underpinned by scientific research, we partnered with ASICS and Edelman to develop the ASICS Mind Uplifter™ – a world-first tool allowing users to track the impact of movement on the mind in real-time.
The goal? To move a million minds with results proving a defined link between exercise and improved wellbeing, furthering ASICS’ wider funding and educational campaigns.
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