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ASICS - Mindrace
RESPONSIBILITIES:
Scoping | Planning | Concept Development | Production Oversight | Resourcing | Budget Reconciliation | Sprint Management
When we don’t move, our mind races.
In order to make the link between movement and and the mind more quantifiable Solarflare Studio embarked on a unique research project with client ASICS, collaborating with agencies Golin and Unit 9 to investigate what happens to our mental state when people pause their regular exercise routines for just one week.
Not only that they discovered how many minutes it took to help them feel uplifted.
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