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Ford Mustang Mach-E
RESPONSIBILITIES: Scoping | Planning | Concept Development | Project Management | Resourcing | Budget Reconciliation | Sprint Management
With a bold new brand direction, Ford’s ‘Bring on Tomorrow’ European roadshow put their European passenger vehicle business and the future of mobility in full focus.
Centred around the smartest car Ford has ever built, we collaborated with creative agency Imagination to develop a tailored Augmented Reality (AR) experience introducing the new 2021 all-electric Mustang Mach-E.
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