Lego Technic X Lamborghini Sian

The master builders at LEGO Technic created an unbelievable 1:1 replica scale model of the Lamborghini Sian supercar. They came to us to help them unveil their latest collaboration to the world with a stunning limited edition set that required an equally as mesmerising consumer-facing web experience.

Our solution was to create an all-virtual launch event using Unreal Engine to showcase every angle of the LEGO Technic Sian, with every element in fine detail and excitement.We created a microsite where users were able to immerse themselves in a 180° video experience to date, the experience has been shared across both the LEGO and Lamborghini social media channels, both with incredible reach to their audiences.